Idea Selection

You need to decide who your customer is: a Business (B2B) or a Consumer (B2C).

• B2B (Business-to-Business): You sell to companies.
  • The Reality: It is easier to get $5,000 from one business than $10 from 500 individuals. Businesses have budgets specifically for solving problems. It is often the fastest path to a visa-sponsoring salary.
• B2C (Business-to-Consumer): You sell to regular people.
  • The Reality: This requires huge marketing budgets and viral growth. It is very hard for a solo international founder to compete here without millions of dollars in funding.