In Progress

Scaling to $1M ARR

Metrics that matter (MRR, ARR, CAC, LTV)

You cannot manage what you do not measure. These are your "Vital Signs":

Monthly/Annual Recurring Revenue. The predictable "heartbeat" of your business.
CAC (Customer Acquisition Cost): What you spend (ads + sales) to get one customer.
LTV (Lifetime Value): The total money a customer gives you before they leave.
Your LTV must be at least 3x your CAC. If you spend $10 to get $30 back, you can scale infinitely.

Record your progress

Mark this subsection complete to track your progress.