In Progress
Validation & First Revenue
Get first paying customer
You don't need a marketing budget—you need 'unscalable' hustle. Reach out to people you interviewed. Offer a 'Case Study' deal: 70% discount in exchange for using their success story. Get on Zoom, show the solution, ask for the sale directly. Use Stripe or LemonSqueezy to send a payment link immediately.
Before you write a single line of code or spend a dollar on design, you must talk to at least 20–30 potential customers. In the U.S., this is called "getting out of the building."
- To find out if the problem you are solving is actually a "Top 3" pain point for them. If it's problem #10, they will never pay for it.
- Use the "Mom Test." Don't ask, "Do you like my idea?" (People will lie to be nice). Instead, ask: "Tell me about the last time you dealt with [Problem]. How did you try to fix it? How much time/money did that cost you?"
- Listen for emotion. If a customer gets frustrated or angry while talking about the problem, you’ve found a "hair-on-fire" problem worth solving.
Free Resource: How to do Customer Discovery to Validate Your Startup Assumptions
Resources
Record your progress
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