In Progress
Validation & First Revenue
Pricing experiments
People will say they "love" your product, but they only mean it when they pull out their credit card. Pricing is not a guess; it’s an experiment.
- Don't ask "What would you pay?" Instead, offer a Pre-Sale. Say: "We are launching in 30 days. It will be $100/month, but if you sign up today, it’s $50/month forever."
- The "Decoy" Trick: Offer three tiers:
- Basic: (Too limited).
- Pro: (The one you want them to buy).
- Enterprise: (Extremely expensive).
- Result: Most Americans will choose the middle "Pro" option because it feels like the "safe" and "correct" choice.
Free Resource: 10 Years of SaaS Pricing Experiments
Resources
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