Scaling to $1M ARR

Churn is the rate at which customers cancel. If you have a leaky bucket (high churn), no amount of new customers will get you to $1M ARR.

• Personalize Onboarding. As a student founder, your "unfair advantage" is your ability to build personal relationships. Reach out to every new user with a personal video or email.
• Identify the exact moment a user realizes the value of your product (e.g., for Dropbox, it was uploading the first file). Your only job is to get users to that moment as fast as possible.
• When someone cancels, ask why. Often, they just didn't know how to use a specific feature.